The supply chain to produce more product that will enable us to provide a more consistent supply," Josh Hudson, Peter Pan senior brand manager at Post Consumer Brands, said in an e-mail. Peter Pan has seen a spike in demand since the Jif recall, and the brand is "working across Target's store brand of peanut butter was also in short supply around the metro area. While supplies of the larger 40-ounce jars of Skippy have been easier to come by, only two Target stores in a 50-mile radius of downtown Minneapolis had the 16-ounce size in stock on Thursday, according to the retailer's website. "Our teams continue to collaborate closely with our retail partners to ensure we are able to have the Skippy and Justin's products that our fans love on the shelves."Īs to the peanut butter shortage, Frank said both brands "are able to be found in stores nationwide." "We continue to see really strong consumer demand for our Skippy and Justin's products," said Jeff Frank, Hormel's group vice president of grocery products. Just 18 months ago, Lakeville-based Post Consumer Brands brought on Peter Pan peanut butter. Hormel Foods owns Skippy, the second-leading peanut butter brand in America, and Justin's, a top-selling brand of natural nut butters. Jif's biggest competitors, Skippy and Peter Pan, are now owned by Minnesota companies and stand to benefit from the short-term absence of Jif. In June, company executives said the recall could cost them $125 million in lost revenue over the next year. "We have resumed accepting orders from our retail customers at both our Lexington and Memphis facilities and expect products to be back on shelves shortly." "With confidence in our food safety processes and the additional measures we have put in place, we are working as efficiently as possible to return our products to store shelves," Smucker spokesman Frank Cirillo said. Jars of Jif are just starting to consistently show up again at retailers. Smucker, which owns Jif, launched a nationwide voluntary recall in May after authorities linked several salmonella cases to peanut butter produced at plants in Kentucky and Tennessee. A sign noted that Jif products had been recalled. The peanut butter shelves at a Target store in St. "Now you have this inventory sitting in people's houses that could be servicing other people." "It really happens a lot for these stable commodity products that everyone wants - it kind of changes your life if you don't have it," Donohue said. Like with toilet paper in the early days of the pandemic, where there's a shortage, there's hoarding. "What's interesting now is the consumer reaction has been further heightened, because people are on the lookout for potential shortages that would affect them." "In all of these disruptions it is usually a trigger, in this case a recall," said Karen Donohue, a supply-chain expert and professor at the University of Minnesota Carlson School of Management. This forced shoppers to buy other brands at a time when the supply chain was already strained by abnormalities in the COVID-era economy. The same factors that created the baby formula shortage are playing a role with this one: The leading brand was pulled from shelves over food-safety contamination concerns, which immediately diminished the overall supply. The severity of the shortage depends on where and when you're shopping. Sporadic shortages are hitting store shelves following a massive recall of Jif peanut butter, the nation's top-selling brand.
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